Episode 41 - Yoee Baby
Jillian Lakritz decided to change career paths a few years ago to focus solely on her first product, Yoee Baby. Yoee Baby is a developmental toy that takes its cues from science and helps parents play, connect and bond with their babies. In this episode, Jillian and I discuss the unique position her company is in by using Kickstarter with such a tight customer window. In fact, for me, I learned about something I have never heard about regarding launching a baby product on Kickstarter. You gotta listen to the episode to find out what I'm talking about. I also decided to become a daily subscriber of the New York times. You will hear about my reasoning in the episode as well.