Scrolling through my Facebook newsfeed this morning, a certain post caught my eye.
It was from a business page, Social Concepts Consulting, a social marketing, and communications agency based in Narre Warren.
This was the post…
The post was sharing a link to a Smart Company article talking about the drop in use of social media by small business.
I think from the feedback I am getting from SME’s, there is a timeinvestment and commitment required to ensure social media produces some ROI and businesses are struggling to find the time or hire staff to manage it internally.
The drop in use of social by SME’s, I believe, is because social has evolved to the point where if you don’t have a strategy in place and your executing against that to meet your business objectives, social will provide very little tangible short-term ROI.
Just posting randomly to Facebook doesn’t result in new customers or leads.
Therefore, the amount of businesses tackling their own social is dropping.
Social media is one of the most effective platforms that businesses can use to drive new leads and sales!
So if your customers are looking to engage with your business and the brands they love, what needs to be done to help you and other SME’s leverage desire and current state of consumer behaviour?
It would appear that you just might need some extra help and knowledge from someone who can help develop a tailored social media strategy for your business and to then take on the more time consuming aspects of executing that strategy, which will end up providing you with the ROI that can set your social up to be a vital part of your day to day business activity and growth!
So businesses like Social Concepts and my own, Woodshed Agency, are here to help you, develop and execute a social media marketing strategy that provides you the ROI you're looking for while putting that time back in your pocket to focus on what you do best!
Want to book a time to talk about your business? Click Here to book a 20 min call.