The most common question from people who have just launched their crowdfunding campaign is:
I’ve been getting all of these offers to have my campaign promoted. Should I do any of them? Are any of them legit?
Let me tell you… spending your money to have you campaign promoted is pure nuts. It’s a complete waste.
Not only will that advice fail… your campaign will be a complete failure if you depend on other people to market you.
And that got me thinking.
There’s a lot of ways people try to get new fans and more eyeballs on their campaign that has no hope of working.
Building a campaign that’s all hype hoping you’ll “get featured” Hiring a PR firm to get your campaign “more exposure” Expecting that peoples’ social media shares will help you “go viral”
Maybe you’ve tried one of those at some point.
I have too.
But take it from a genius:
Einstein said “Insanity: Doing the same thing over and over again and expecting different results.”
So, “Step 1”:
Stop doing the stuff that looks all flashy and puts stars in your eyes that you’ve tried before and doesn’t work.
If it didn’t work the last time you tried, it’s not going to suddenly work this time.
Do something NEW
The good news for you is that you don’t have to reinvent the wheel.
I’ve put what I’ve learned in the Crowdfunding Success Roadmap.
You get the sum total of my years of crowdfunding experience… testing out every idea I could find or dream up.
Most of it is a dead end… but after I tried everything… I learned what DID work. I wrestled with sharing what I learned or keeping it to myself.
But there’s too much garbage being spewed online that is being passed off as “advice”.
People are getting hurt.
Some are giving up with broken dreams and drained bank accounts.
It’s a wasteland of misinformation with no one pointing out what actually WORKS.
And that’s when I knew I had to share this with anyone that wants to stop slamming their head against a brick wall trying crazy methods that never work or don’t last.
Now, at this point, you might be thinking why is Woodshed Agency different than all of the other companies. Let's look at 5 reasons why you still should consider hiring an agency to help your project get funded.
You need a real strategy
A good consultant will demand that you spend time building a firm foundation based on strategy before proposing a series of tactics aimed at lifting traffic. Until you find a way to change the context of how your ideal customer views what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build momentum.
You need fewer objectives
A good consultant will help you determine your highest payoff work and your most pressing objectives based on where you want to be in a year, in three years, in five years – not next week. And, a good consultant will make sure that the number of priority objectives at any given time stays very, very small.
You have resource gaps
Sometimes in the “do it all yourself” world of small business it’s difficult to spot the areas that require outside help. You may be able to set up your newsletter, add plugins to WordPress and clumsily create header graphics for your social media profiles but is this work actually robbing you from focus on higher payoff work.
Sure, those things above might need to be attended to, but a good consultant will help you stop doing the things that are better handled by others. In fact, they might just help you become the CEO again!
You need to fix your conversion
This might be my favorite. Too many business owners, and sadly some consultants, focus on traffic and likes when the highest priority should be conversion. When you can figure out how to get visitors to your website and prospects that respond to your sales presentation to buy you can build a significant business.
Once you have conversion trending upwards you can buy traffic confident in the fact that you can bank on conversions.
You can’t stay focused
One of the dirty little secrets of consulting is that a part of you simply needs someone to hold you accountable – someone to help you document your goals and objectives and then whack you with some sort of a stick when you wander off into new ideas and social networks, because staying focused seems way too boring.
A part of this is accomplished through nagging and set appointments, but the greatest gains are achieved when your focus starts to produce results. A good consultant will demand metrics tied to objectives and help you process and understand to overarching value you’ll derive by hitting your goals.
Okay, now you can go and check email and play around on Facebook for a bit, but tomorrow it’s back to rocking your marketing plan.