Challenges/Rewards

CHALLENGE 

 

Getting attention. 

 

REWARD 

 

Barrier to entry nonexistent. 

 

CHALLENGE 

 

Getting publicity. 

 

REWARD 

 

Publicity is nearly irrelevant and the means of spreading the word are at your fingertips. 

 

CHALLENGE 

 

Making money. 

 

REWARD 

 

Successful project creators are making more money on Kickstarter than they ever were, just not as much as bankers or techies. Furthermore, there are many avenues of revenue. Endorsements, merch, privates...and teaching others pays better than ever before. 

 

CHALLENGE 

 

Only huge ad budgets can make you go nuclear. 

 

REWARD 

 

We're disruption ready. Big box retail will embrace the left field, the public wants it, if you can do something different well, you can break through. But you must be persistent. 

 

CHALLENGE 

 

Takes forever to build a crowd from scratch

 

REWARD 

 

You can continue target and find almost anyone on this earth. You just have to open and willing to explore all avenues. 

 

CHALLENGE 

 

You're competing against the history of all the greatest ideas on this earth. 

 

REWARD 

 

Separates the men from they boys (and the women from the girls!) If you're not good enough, drop out. And ignore those not good enough. Today you have to have a great project and great ideas. The bar is ever higher, but if you can reach it... 

 

CHALLENGE 

 

Fake news. 

 

REWARD 

 

Great campaigns are about truth, ignore the hype. Don't feel bad when someone else gets a review in the "Times" and you don't, it doesn't matter! 

 

CHALLENGE 

 

You can't get big attention. 

 

REWARD 

 

That’s fine. Focus on getting 50-100 insiders who truly believe in your idea.

 

CHALLENGE 

 

China rips you off. 

 

REWARD 

 

Not for long, new systems employed by millennials are coming online. They believe in transparency. A boomer cries peace and love and stabs you in the back a millennial will pay you your cash as long as they make some. 

 

CHALLENGE 

 

Getting in traditional press. 

 

REWARD 

 

The old media is meaningless. But YouTube is your tool, and it's FREE! 

 

CHALLENGE 

 

Being heard. 

 

REWARD 

 

Go back to the basics, the Beatles could sing, write songs with changes and looked good to boot. Adele sells ten times what everybody else does, because she focuses on songs and melody and she can sing! How does this thought relate to what you are working on right now?

 

CHALLENGE 

 

Me-too business. 

 

REWARD 

 

Don't work with the usual suspects, do it your own way, the means of production are at your fingertips, experiment, failure is forgotten, keep striving for the stars, see what resonates.