22 Facebook Statistics that Every Crowdfunder Must Know in 2017

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These stats will cover everything you need to know before you launch your next campaign, from audience demographics to Relevance Score to ad engagement. Curious to see them all? Here they are:

  1. At the start of 2017, more than 65 million local businesses had a Facebook page.
  2. 79% of online adults use Facebook.
  3. 42% of consumers do not follow brands on social media.
  4. 42.2% of people like or follow a page so they can get an exclusive offer.
  5. Every Facebook user has more than 1,500 stories competing for a spot in their newsfeed at any given time.
  6. However, only about 300 of those stories are chosen to appear in the newsfeed.
  7. 40.5% of people say they prefer ads that are directly related to their interests.
  8. Ads with a Relevance Score of 3 cost about 73% more than those with a score of 8.
  9. They are 167% more expensive than ads with a score of 10.
  10. Ads with a score of 8 have a 77% higher CTR than those with a score of 3.
  11. Ads with a score of 10 have a 158% higher CTR than those with a score of 3
  12. 34.7% of people who unfollow a brand on Facebook do so because of low-personality or uninteresting posts.
  13. 57.5% of people who unfollow a brand do so because of an excessive amount of promotional posts.
  14. Shorter Facebook posts get 23% more interaction than longer posts.
  15. Posts with photos receive 179% more engagements than other posts.
  16. Videos are the most shared post type, with 89.5 average Facebook shares
  17. The average number of videos posted by a page was 24 per month.
  18. The average length of a Facebook video was 3 minutes and 48 seconds.
  19. The average person only watched a Facebook video for10 seconds.
  20. 85% of Facebook videos are watched with the sound turned off.
  21. People are 1.5x more likely to watch video on a smartphone instead of a desktop.
  22. Square video takes up 78% more space in a mobile newsfeed than landscape video does.

WOW! If you are feeling overwhelmed don't worry. The Woodshed Agency team is here to help work through all of your Facebook Ads needs for your campaigns.