12 Crowdfunding Facts

Let's go quick and dirty with this blog post.... 12 facts you should know about crowdfunding before you jump in. Here we go...

  • Campaigns that are shared fewer than 2 times have a 97% chance of failure
  • Campaigns that can gain 30% of their goal within the first week are more likely to succeed
  • The most successful campaigns took an average 11 days preparing for their launch
  • Campaigns that run for less than 40 days are 6% more likely to reach their goals than campaigns that go longer than 40 days
  • Campaigns with videos under 5 minutes were 25% more likely to reach their goal than those with videos that were longer
  • Campaigns that offer perks raise 143% more than those which don’t (for reward/equity campaigns)
  • The $25 perk is the most frequently claimed. The $100 perk raises the most money and makes up nearly 30% of total funds raised
  • The average Facebook timeline post has a conversion rate of 3.8%, similar to other social networks, whereas email has an average conversion rate of 25%
  • Campaigns with teams of more than 4 people, raise almost double that of campaigns with only one person
  • On Kickstarter, the majority of successful campaigns fall within the $1k to $10k bracket
  • Campaign owners that update backers every 5 days or less raise around 3x more
  • Visitors stay on your page 35% longer and are 24% more likely to back once you’ve raised over 40%. Get your closest friends and family to contribute first